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What is Outstream Inline Video?
Outstream Inline Video, also known as in-read or native video, are mobile-specific ads that appear within non-video based editorial content.
Unlike traditional Instream Video ads that require pre-existing video content, Outstream Inline Video starts off hidden and only appears when users scroll to a specific point within the main content. Once the user scrolls past, it disappears seamlessly, ensuring a non-intrusive advertising experience.
How Does It Work
The mechanism of Outstream Inline Video is simple yet highly effective. When a user scrolls down a webpage, the ad unit remains hidden until they reach a particular trigger point within the content. At that moment, the video ad appears and plays automatically on mute.
If the user continues to scroll or skips the ad, it smoothly disappears without interrupting their browsing experience. This method ensures that ads are only served when users are engaged, leading to higher viewability rates and better ad performance.
Why Choose Outstream Inline Video?
1. Increased Revenue Potential
One of the biggest advantages of Outstream Inline Video is that it provides an additional monetization channel for publishers. Since it does not require existing video content, websites that primarily feature text-based or multimedia articles can integrate video ads without the need for video inventory. This opens up new revenue streams and allows for better ad fill rates and CPMs.
2. Seamless User Experience
Unlike intrusive pop-up or autoplay ads that can disrupt user engagement, Outstream Inline Video prioritizes a smooth and non-intrusive experience. Since the ad appears only when users scroll to a designated point and disappears when they move past it, the browsing experience remains uninterrupted. Additionally, the automatic mute feature ensures that users do not get annoyed by unexpected audio.
3. Higher Viewability & Engagement
Because Outstream Inline Video only plays when in view, it boasts higher viewability rates compared to traditional video ads that might play even when they are off-screen. Advertisers benefit from increased engagement, leading to better completion rates and higher return on ad spend (ROAS).
4. Works Across Different Content Niches
While Instream Video ads are typically limited to video-based content platforms, Outstream Inline Video is versatile and can be used across various content types, including:
- News articles
- Blog posts
- Educational content
- Gaming websites
This flexibility makes it an ideal solution for publishers across different industries.
Best Practices for Implementing Outstream Inline Video
If you’re considering adding Outstream Inline Video to your website, here are some best practices to ensure a successful integration:
- Choose Strategic Placement: Position the ad where users are most likely to be engaged, such as between paragraphs in an article or near key content sections.
- Optimize for Mobile Users: Since mobile browsing dominates web traffic, ensure that the ad format is fully responsive and optimized for different screen sizes.
- Balance Ad Frequency: Avoid excessive placements to prevent ad fatigue and maintain a positive user experience.
- Leverage Programmatic Advertising: Work with programmatic ad exchanges to ensure high-quality demand and premium ad placements.
Final Thoughts
Outstream Inline Video is transforming the way video advertising works by offering a highly engaging yet non-disruptive ad experience. It provides publishers with new revenue opportunities while ensuring that users can consume content without unnecessary interruptions. With its higher viewability, seamless integration, and versatility across content niches, this ad format is set to become a major player in digital advertising.
For publishers looking to increase revenue without compromising user experience, Outstream Inline Video is a must-try. Start integrating it today and unlock new monetization possibilities for your website!
