Home - PubPower Blog

Platform Updates

Native Advertising Strategy: 8 Steps to Building a Successful Campaign for Your Business step by step. Learn more!

Header Bidding Tutorials

This article shows you all Advertisements and Other Third-Party Content Policies. Read to make sure you do not violate our policies.

Header Bidding Tutorials

This article shows you our title, thumbnail, and branding Text Policies. Read to make sure that your campaigns do not violate our policies

Header Bidding Tutorials

This article shows you all landing page policies. Read to understand and make sure that your campaigns do not violate our policies

Header Bidding Tutorials

This article shows you all restricted categories. Read to understand and make sure that your campaigns do not violate our policies

Header Bidding Tutorials

This article shows you all prohibited categories. Read to understand and make sure that your campaigns not violate our policies

1...141516 17 Page 15 of 17

Looking for the best ad placement for viewability? Learn how to hit 70%+ viewability, optimize lazy loading, and maximize CPMs.

Ad Tech Authority

Understand first price vs second price auction programmatic advertising. Learn how to beat bid shading and boost publisher ad revenue.

Ad Tech Authority

Learn what eCPM means for publishers, how to calculate it with real examples, and proven strategies to increase your effective CPM in 2026.

Business Growth Hub

Learn how to increase CPM for publishers with 7 strategies, from switching to unified header bidding to optimizing dynamic price floors.

Ad Tech Authority

Learn what header bidding is, how it works, and why publishers replace waterfalls with real auctions to boost ad revenue and transparency.