Your titles, thumbnails, and branding text must adhere to the policies outlined below. While these guidelines are not comprehensive, we reserve the right to reject or remove any campaign items that we deem harmful to our publishers or users, regardless of whether they otherwise meet our guidelines.
Contents
Thumbnails
All thumbnails must comply with the following policies:
Thumbnail Technical Requirements
600×400 is the minimum size for your thumbnail.
Your thumbnail file size must be no more than 2.5 MB.
Thumbnail Image Policies
Thumbnails must not be misleading.
Example: The thumbnail of a celebrity slideshow landing page must feature a celebrity who appears reasonably close to the beginning of the slideshow.
Thumbnails must not show before/after photos.
Example: Using a photo of an individual before taking a weight loss supplement alongside another photo of the same individual after taking the supplement for a period of time is not allowed for a weight loss supplement campaign thumbnail.
Thumbnails must not be of poor quality or very low resolution.
Thumbnails must not feature celebrities or politicians when the campaign promotes a product or service, unless you can produce documented permission from the individuals featured.
Titles
All titles must comply with the following policies:
Restricted Categories
Prohibited Categories
Titles must make sense and must only contain correctly spelled words.
Titles must use proper grammar and punctuation.
Titles must be properly written in the appropriate language for the territory that is targeted in the campaign.
Titles must not be misleading and must accurately reflect the subject of the landing page.
Titles must not be in all capital letters or contain excessive punctuation.
Titles must not contain solely the product price, without any additional description.
Branding Text
Campaign branding text must comply with the following policies:
Restricted Categories
Prohibited Categories
Branding text must accurately reflect the source of the content.
