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Ad Operations Insights
Best Ad Format for Popular Niches (2025)
Brian -
When it comes to programmatic advertising, one size does not fit all. The effectiveness of an ad format greatly depends on the type of...
Mobile Ads: Best Practices for Publisher (2025)
Brian -
With billions of users glued to their mobile devices, programmatic advertising on mobile has become a cornerstone for publishers and advertisers alike. In October...
How to Attract More Organic Traffic to Your Website (2024)
Brian -
Attracting organic traffic is one of the most effective ways to increase your website’s visibility, engagement, and revenue. With over 93% of all online...
What is Ad Fraud and How to Prevent It?
Brian -
In a previous blog about the ads.txt file, we learned that ad fraud can lead to devastating waste in ad spend and loss in...
Creating Compelling Ad Content: Essential Requirements
Jodie -
In today's fast-paced digital world, it's essential to create ad content that stands out and captures the attention of your target audience. However, with...
Best Ad Format for Popular Niches (2025)
When it comes to programmatic advertising, one size does not fit all. The effectiveness of an ad format greatly depends on the type of...
PubPower Update: Stay Compliant with Blocked Page
Hey PubPower Publishers! Have you explored the Blocked Page feature on your dashboard yet?
If not, now is the perfect time to dive in! As...
How Publishers Recover 40% Ad Revenue Using Adblock Analytics
The Situation
Ad-block usage has been a growing challenge for digital publishers, causing significant revenue losses due to hidden ad placements. In 2023-2024, many publishers...
