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Ad Operations Insights
Best Ad Formats for Popular Niches 2025
PubPower -
In the fast-evolving world of programmatic advertising, choosing the best ad formats for your website or app can make or break your revenue goals....
8 Tips Help Small Publishers Compete in Programmatic Advertising
PubPower -
In the world of programmatic advertising for small publishers in 2025, it often feels like big media groups, premium publishers, and large-scale platforms dominate....
PubPower Report Guide (Part 1): Metrics Analysis with Overview Report
Brian -
If you're a publisher using PubPower, you're already taking steps toward smarter monetization. But are you really making the most of your dashboard insights?
Understanding...
Mobile Ads: Best Practices for Publisher (2025)
Brian -
With billions of users glued to their mobile devices, programmatic advertising on mobile has become a cornerstone for publishers and advertisers alike. In October...
How to Attract More Organic Traffic to Your Website (2024)
Brian -
Attracting organic traffic is one of the most effective ways to increase your website’s visibility, engagement, and revenue. With over 93% of all online...
What is Ad Fraud and How to Prevent It?
Brian -
In a previous blog about the ads.txt file, we learned that ad fraud can lead to devastating waste in ad spend and loss in...
Creating Compelling Ad Content: Essential Requirements
Jodie -
In today's fast-paced digital world, it's essential to create ad content that stands out and captures the attention of your target audience. However, with...
Best Ad Formats for Popular Niches 2025
In the fast-evolving world of programmatic advertising, choosing the best ad formats for your website or app can make or break your revenue goals....
8 Tips Help Small Publishers Compete in Programmatic Advertising
In the world of programmatic advertising for small publishers in 2025, it often feels like big media groups, premium publishers, and large-scale platforms dominate....
6 Must-Know Programmatic Advertising Trends for Publishers 2025
Introduction
Programmatic advertising has revolutionized how publishers and advertisers connect, using automation and data to precisely deliver ads. As of 2024, over 90% of U.S....
