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Ad Operations Insights
How to Attract More Organic Traffic to Your Website (2024)
Brian -
Attracting organic traffic is one of the most effective ways to increase your website’s visibility, engagement, and revenue. With over 93% of all online...
What is Ad Fraud and How to Prevent It?
Brian -
In a previous blog about the ads.txt file, we learned that ad fraud can lead to devastating waste in ad spend and loss in...
Creating Compelling Ad Content: Essential Requirements
Jodie -
In today's fast-paced digital world, it's essential to create ad content that stands out and captures the attention of your target audience. However, with...
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PubPower’s 2025 Upgrades: Scalable Solutions for All Users
As we welcome 2025, PubPower is thrilled to introduce powerful upgrades designed to enhance the advertising experience for publishers, ad networks, and agencies. Take...
How to Bypass Cloudflare CDN Caching
In some certain situations, Google AdSense or Ad Exchange, can not serve properly because Google Crawler can not crawl the ads.txt file from a...
Know the Difference: SSP and DSP in Programmatic Advertising
In the programmatic advertising ecosystem, SSP (Supply-Side Platform) and DSP (Demand-Side Platform) are two critical components that power seamless ad transactions. While they work...