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Ad Operations Insights
Mobile Ads: Best Practices for Publisher (2025)
Brian -
With billions of users glued to their mobile devices, programmatic advertising on mobile has become a cornerstone for publishers and advertisers alike. In October...
How to Attract More Organic Traffic to Your Website (2024)
Brian -
Attracting organic traffic is one of the most effective ways to increase your website’s visibility, engagement, and revenue. With over 93% of all online...
What is Ad Fraud and How to Prevent It?
Brian -
In a previous blog about the ads.txt file, we learned that ad fraud can lead to devastating waste in ad spend and loss in...
Creating Compelling Ad Content: Essential Requirements
Jodie -
In today's fast-paced digital world, it's essential to create ad content that stands out and captures the attention of your target audience. However, with...
Google Certified Publishing Partner (GCPP) – Which One is The Best For You
In the complex world of programmatic advertising industry, publishers need expert guidance, advanced technology, and direct access to premium demand to maximize their revenue...
What is Banner Blindness? How to Avoid It
Banner blindness can significantly affect your ad performance. This phenomenon, where users overlook advertisements, reduces engagement rates and impacts publishers' revenue. Let’s explore what...
PubPower’s Update: The New Exclusive Smart AI Video Ad Format
We’re thrilled to announce the launch of a groundbreaking new ad format, Smart AI Video, exclusively available on PubPower. This innovative format leverages cutting-edge...
