The Situation
Ad-block usage has been a growing challenge for digital publishers, causing significant revenue losses due to hidden ad placements. In 2023-2024, many publishers...
Managing digital advertising shouldn’t feel like a full-time burden. Yet, for media enterprises, agencies, and ad tech companies, complex integrations, limited transparency, and technical...
Native advertising is an effective way for advertisers to reach their target audience. However, to ensure the success of a native advertising campaign, it...
Native advertising has quickly become a popular and effective way to promote businesses and reach target audiences. With its seamless integration into the user's...
Native content advertising has become a powerful tool for businesses looking to reach customers and drive conversions. Unlike traditional display ads, native ads are...
Before venturing into any new advertising approach, it's essential to have a thorough understanding of its advantages and disadvantages. This will help you optimize...
In the world of programmatic advertising, it often feels like big media groups, premium publishers, and large-scale platforms dominate the playing field.However, small and...
In Part 1 of our PubPower Report Guide, we introduced the Overview Report. That report helps publishers track high-level performance indicators such as revenue,...
If you're a publisher using PubPower, you're already taking steps toward smarter monetization. But are you really making the most of your dashboard insights?
Understanding...