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Platform Updates

PubPower Update: Stay Compliant with Blocked Page

Hey PubPower Publishers! Have you explored the Blocked Page feature on your dashboard yet? If not, now is the perfect time to dive in! As...

How Publishers Recover 40% Ad Revenue Using Adblock Analytics

The Situation Ad-block usage has been a growing challenge for digital publishers, causing significant revenue losses due to hidden ad placements. In 2023-2024, many publishers...

PubPower’s Rental Ad Manager: Maximize Your Ad Revenue Easily

Managing digital advertising shouldn’t feel like a full-time burden. Yet, for media enterprises, agencies, and ad tech companies, complex integrations, limited transparency, and technical...
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What are important metrics to track native advertising performance?

Native advertising is an effective way for advertisers to reach their target audience. However, to ensure the success of a native advertising campaign, it...

Native Advertising Strategy: 8 Steps to Building a Successful Campaign for Your Business

Native advertising has quickly become a popular and effective way to promote businesses and reach target audiences. With its seamless integration into the user's...

4 Ways Native Content Advertising is Driving Conversions

Native content advertising has become a powerful tool for businesses looking to reach customers and drive conversions. Unlike traditional display ads, native ads are...

Pros And Cons Of Native Advertising

Before venturing into any new advertising approach, it's essential to have a thorough understanding of its advantages and disadvantages. This will help you optimize...

Native Advertising: Things you should know about!

What is native advertising? Native advertising is a type of paid advertising that matches the form and function of the platform it appears on. It...

How Small Publishers Can Compete in Programmatic Advertising

In the world of programmatic advertising, it often feels like big media groups, premium publishers, and large-scale platforms dominate the playing field.However, small and...

PubPower Report Guide (Part 2): Slice Data in Detail with the Dimension Report

In Part 1 of our PubPower Report Guide, we introduced the Overview Report. That report helps publishers track high-level performance indicators such as revenue,...

PubPower Report Guide (Part 1): Metrics Analysis with Overview Report

If you're a publisher using PubPower, you're already taking steps toward smarter monetization. But are you really making the most of your dashboard insights? Understanding...