What is Outstream Inline Video?
Outstream Inline Video, also known as in-read or native video, are mobile-specific ads that appear within non-video based editorial content.
Unlike...
Why Publishers Need to Improve Session Duration
Increasing session duration is crucial for publishers because it directly impacts ad revenue, user engagement, and search rankings....
In programmatic advertising, pricing strategies play a critical role in how publishers monetize their ad inventory. One of the most commonly used strategies is...
In an era of increasing digital privacy concerns, the California Consumer Privacy Act (CCPA) is a significant regulation that protects California consumers while obliging...
PubPower's "Optimize Rules" feature is a powerful tool that can help you easily improve the performance of your ad campaigns. This feature provides a...
Choosing the right campaign type can make or break your advertising efforts on PubPower platform. By understanding the unique features and capabilities of each...
PubPower requires all advertisements and third-party content to adhere to specific policies. This pertains to both the content on the landing page and the...
Your titles, thumbnails, and branding text must adhere to the policies outlined below. While these guidelines are not comprehensive, we reserve the right to...
The Situation
Ad-block usage has been a growing challenge for digital publishers, causing significant revenue losses due to hidden ad placements. In 2023-2024, many publishers...
What is Outstream Inline Video?
Outstream Inline Video, also known as in-read or native video, are mobile-specific ads that appear within non-video based editorial content.
Unlike...
Why Publishers Need to Improve Session Duration
Increasing session duration is crucial for publishers because it directly impacts ad revenue, user engagement, and search rankings....