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Header Bidding Tutorials

Know the Difference: SSP and DSP in Programmatic Advertising

Brian -
In the programmatic advertising ecosystem, SSP (Supply-Side Platform) and DSP (Demand-Side Platform) are two critical components that power seamless ad transactions. While they work...
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What is Ad Fill Rate Definition? Tips To Increase Fill Rate

Brian -
Ad fill rate is a critical metric for publishers aiming to maximize revenue from their website or app. It measures the percentage of ad...
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What is Prebid.js? Maximizing Revenue Through Header Bidding

Brian -
One of the most popular and powerful tools to achieve this is Prebid.js. If you’re a publisher looking to take full control of your...
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How to measure the success of your native ad campaigns?

Jodie -

Advertisements and Other Third-Party Content Policy

Jodie -
PubPower requires all advertisements and third-party content to adhere to specific policies. This pertains to both the content on the landing page and the...

Title, Thumbnail and Branding Text Policies

Jodie -
Your titles, thumbnails, and branding text must adhere to the policies outlined below. While these guidelines are not comprehensive, we reserve the right to...

Landing Page Policies

Jodie -
When launching a campaign on the PubPower network, it's crucial to understand the following guidelines for your landing pages. Landing pages refer to the...

Restricted Categories

Jodie -
Alcohol Content promoting the sale of alcohol is only allowed in countries where the sale and advertisement of alcohol are permitted. However, the following restrictions...

Prohibited Categories

Jodie -
At PubPower, we aim to provide users with a high-quality, engaging, and safe experience when interacting with your content. Our policies are designed to...

Advertising Content Policies

Jodie -
In this article, you will learn about PubPower's advertising policies and how to avoid policy violations in your campaigns. Prohibited Categories Here you will find a...
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What is Banner Blindness? How to Avoid It

Monetization Strategies Brian - 0
Banner blindness can significantly affect your ad performance. This phenomenon, where users overlook advertisements, reduces engagement rates and impacts publishers' revenue. Let’s explore what...
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PubPower’s Update: The New Exclusive Smart AI Video Ad Format

Platform Updates Brian - 0
We’re thrilled to announce the launch of a groundbreaking new ad format, Smart AI Video, exclusively available on PubPower. This innovative format leverages cutting-edge...
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Mobile Ads: Best Practices for Publisher (2025)

Ad Operations Insights Brian - 0
With billions of users glued to their mobile devices, programmatic advertising on mobile has become a cornerstone for publishers and advertisers alike. In October...
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