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Header Bidding Tutorials

PubPower Report Guide (Part 2): Slice Data in Detail with the Dimension Report

Brian -
In Part 1 of our PubPower Report Guide, we introduced the Overview Report. That report helps publishers track high-level performance indicators such as revenue,...
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PubPower Report Guide (Part 1): Metrics Analysis with Overview Report

Brian -
If you're a publisher using PubPower, you're already taking steps toward smarter monetization. But are you really making the most of your dashboard insights? Understanding...
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How to Use Ad Refresh on PubPower to Increase Ad Revenue

Brian -
In digital advertising, every impression counts. But what if you could increase ad impressions without increasing traffic? That’s where ad refresh comes into play. Whether...
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How to Monetize with PubPower Header Bidding

Brian -
How to Monetize with PubPower Self-serve Header Bidding PubPower is an ad network with headquarters located in Singapore. We currently has 120 million daily unique...

Client-to-Server and Server-to-Server Header Bidding Guide

Brian -
Client-to-Server and Server-to-Server Header Bidding Guide Header bidding has emerged as a pivotal strategy for publishers aiming to maximize their ad revenue. Within this domain,...

What is ads.txt ? How Can Publishers Implement On Their Website

Brian -
What is ads.txt ? How Can Publishers Implement On Their Website Programmatic advertising is showing its predominance and potential to become the future of the...

How Does PubPower Help Publishers Prepare For CCPA?

Brian -
In an era of increasing digital privacy concerns, the California Consumer Privacy Act (CCPA) is a significant regulation that protects California consumers while obliging...

Native advertising: Advanced placements & targeting

Lowa -
As an advertiser, it is important to target your ads by placements when you have specific goals in mind for your campaign. There are...

Optimize Rules: Streamline Your Ad Campaign Optimization

Jodie -
PubPower's "Optimize Rules" feature is a powerful tool that can help you easily improve the performance of your ad campaigns. This feature provides a...

Campaign Types: How To Choose the Right One For Your Business

Jodie -
Choosing the right campaign type can make or break your advertising efforts on PubPower platform. By understanding the unique features and capabilities of each...
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How to Overcome Banner Blindness and Boost Performance 2025

Monetization Strategies PubPower - 0
Banner blindness continues to challenge digital advertisers and publishers worldwide, with recent studies showing that users consistently ignore advertisement-like content across both desktop and...
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Best Ad Formats for Popular Niches 2025

Ad Operations Insights PubPower - 0
In the fast-evolving world of programmatic advertising, choosing the best ad formats for your website or app can make or break your revenue goals....
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8 Tips Help Small Publishers Compete in Programmatic Advertising

Ad Operations Insights PubPower - 0
In the world of programmatic advertising for small publishers in 2025, it often feels like big media groups, premium publishers, and large-scale platforms dominate....
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