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Header Bidding Tutorials
Know the Difference: SSP and DSP in Programmatic Advertising
Brian -
In the programmatic advertising ecosystem, SSP (Supply-Side Platform) and DSP (Demand-Side Platform) are two critical components that power seamless ad transactions. While they work...
What is Ad Fill Rate Definition? Tips To Increase Fill Rate
Brian -
Ad fill rate is a critical metric for publishers aiming to maximize revenue from their website or app. It measures the percentage of ad...
What is Prebid.js? Maximizing Revenue Through Header Bidding
Brian -
One of the most popular and powerful tools to achieve this is Prebid.js. If you’re a publisher looking to take full control of your...
How To Increase Conversion Rate With Native Ads
Jodie -
Native advertising is a highly effective way to reach and engage your target audience, and with the right approach, you can boost your conversion...
8 Tips For Creating High-Converting Landing Pages
Jodie -
Landing pages play a crucial role in advertising campaigns, as they act as the final destination for users after clicking on an advertisement. A...
Know the Difference: SSP and DSP in Programmatic Advertising
In the programmatic advertising ecosystem, SSP (Supply-Side Platform) and DSP (Demand-Side Platform) are two critical components that power seamless ad transactions. While they work...
What is HTML5 Game Ads? Next-level In-game Ads
As of 2024, the global gaming community comprises approximately 3.32 billion active gamers, reflecting a significant increase of over 1 billion players in the...
How to use Google Ad Experience Report to Improve Ad Performance
Google’s Ad Experience Report plays a pivotal role in helping publishers understand and improve how ads are displayed on their websites or apps. This...