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Header Bidding Tutorials
Know the Difference: SSP and DSP in Programmatic Advertising
Brian -
In the programmatic advertising ecosystem, SSP (Supply-Side Platform) and DSP (Demand-Side Platform) are two critical components that power seamless ad transactions. While they work...
What is Ad Fill Rate Definition? Tips To Increase Fill Rate
Brian -
Ad fill rate is a critical metric for publishers aiming to maximize revenue from their website or app. It measures the percentage of ad...
What is Prebid.js? Maximizing Revenue Through Header Bidding
Brian -
One of the most popular and powerful tools to achieve this is Prebid.js. If you’re a publisher looking to take full control of your...
How To Increase Conversion Rate With Native Ads
Jodie -
Native advertising is a highly effective way to reach and engage your target audience, and with the right approach, you can boost your conversion...
8 Tips For Creating High-Converting Landing Pages
Jodie -
Landing pages play a crucial role in advertising campaigns, as they act as the final destination for users after clicking on an advertisement. A...
What is Banner Blindness? How to Avoid It
Banner blindness can significantly affect your ad performance. This phenomenon, where users overlook advertisements, reduces engagement rates and impacts publishers' revenue. Let’s explore what...
PubPower’s Update: The New Exclusive Smart AI Video Ad Format
We’re thrilled to announce the launch of a groundbreaking new ad format, Smart AI Video, exclusively available on PubPower. This innovative format leverages cutting-edge...
Mobile Ads: Best Practices for Publisher (2025)
With billions of users glued to their mobile devices, programmatic advertising on mobile has become a cornerstone for publishers and advertisers alike. In October...