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In today's digital landscape where over 32.8% of internet users worldwide use ad blockers and banner blindness affects user engagement, native advertising has emerged...

What are ATF and BTF? Why It is Important in Ad Placement

Understanding where to place your ads can make or break your revenue strategy. If you're a publisher wondering whether "above the fold" (ATF) or...

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How to Increase Organic Traffic to Your Website 2025

Picture this: You've spent months creating the perfect website, filled with valuable content that your audience needs. But weeks pass, and your traffic remains...

12 Tips to Increase Session Duration That Work for Publishers

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SSP and DSP: Key Differences in Programmatic Advertising

Programmatic advertising has transformed digital marketing, with global programmatic ad spend reaching an estimated 595 billion U.S. dollars in 2024 (Statista). At the center...
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