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Header Bidding Tutorials
PubPower Report Guide (Part 2): Slice Data in Detail with the Dimension Report
Brian -
In Part 1 of our PubPower Report Guide, we introduced the Overview Report. That report helps publishers track high-level performance indicators such as revenue,...
PubPower Report Guide (Part 1): Metrics Analysis with Overview Report
Brian -
If you're a publisher using PubPower, you're already taking steps toward smarter monetization. But are you really making the most of your dashboard insights?
Understanding...
How to Use Ad Refresh on PubPower to Increase Ad Revenue
Brian -
In digital advertising, every impression counts. But what if you could increase ad impressions without increasing traffic? That’s where ad refresh comes into play.
Whether...
How To Increase Conversion Rate With Native Ads
Jodie -
Native advertising is a highly effective way to reach and engage your target audience, and with the right approach, you can boost your conversion...
8 Tips For Creating High-Converting Landing Pages
Jodie -
Landing pages play a crucial role in advertising campaigns, as they act as the final destination for users after clicking on an advertisement. A...
How to Overcome Banner Blindness and Boost Performance 2025
Banner blindness continues to challenge digital advertisers and publishers worldwide, with recent studies showing that users consistently ignore advertisement-like content across both desktop and...
Best Ad Formats for Popular Niches 2025
In the fast-evolving world of programmatic advertising, choosing the best ad formats for your website or app can make or break your revenue goals....
8 Tips Help Small Publishers Compete in Programmatic Advertising
In the world of programmatic advertising for small publishers in 2025, it often feels like big media groups, premium publishers, and large-scale platforms dominate....
