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Ad Tech Authority

What Are Native Ads and How Do They Work for Publishers?

In today's digital landscape where over 32.8% of internet users worldwide use ad blockers and banner blindness affects user engagement, native advertising has emerged...

Ad Tech Authority

What are ATF and BTF? Why It is Important in Ad Placement

Understanding where to place your ads can make or break your revenue strategy. If you're a publisher wondering whether "above the fold" (ATF) or...

Ad Tech Authority

CPM vs RPM: The Differences Publishers Should Know

Understanding the nuances between CPM and RPM isn't just about knowing definitions—it's about unlocking the full revenue potential of your website. As digital advertising...

Business Growth Hub

How to Increase Organic Traffic to Your Website 2025

Picture this: You've spent months creating the perfect website, filled with valuable content that your audience needs. But weeks pass, and your traffic remains...

Business Growth Hub

12 Tips to Increase Session Duration That Work for Publishers

In the competitive landscape of digital publishing, understanding and optimizing session duration has become a make-or-break factor for success. Whether you're a seasoned publisher...

Ad Tech Authority

SSP and DSP: Key Differences in Programmatic Advertising

Programmatic advertising has transformed digital marketing, with global programmatic ad spend reaching an estimated 595 billion U.S. dollars in 2024 (Statista). At the center...

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