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Monetization Strategies

How to Use Keywords for SEO: A Guide for Publishers (2024)

For publishers, driving organic traffic is essential for sustaining engagement and generating ad revenue. One of the most effective ways to attract the right...

How to Attract More Organic Traffic to Your Website (2024)

Attracting organic traffic is one of the most effective ways to increase your website’s visibility, engagement, and revenue. With over 93% of all online...

Programmatic Advertising in the Holiday Season (2024)

Programmatic Advertising in the Holiday Season: Why It’s Crucial for Publishers The holiday season is a golden opportunity for publishers to maximize their revenue, particularly...
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What are ATF and BTF? Why it is important in ad placement

The terms "above the fold" and "below the fold" are pivotal concepts that significantly influence the effectiveness of website layouts and advertising strategies. Originating...

Native Ads: Definition, Stats, Benefits, Best Practices

As the digital advertising landscape evolves, publishers are continually looking for ways to create more engaging, less intrusive ad experiences for their audiences. Native...

What is Lazy Loading?

Imagine clicking on a website and finding that it loads instantaneously, offering you exactly what you need right away without any frustrating wait. That's...

Passive Income in Cryptocurrency with PubPower Affiliate Program

Increase Passive Income with PubPower Affiliate Program Today, we are excited to announce to all those interested in promoting and working with PubPower, the opportunity...

Everything You Need To Know About CPM, CPA, and CPC

In today's digital age, advertising has evolved far beyond the realms of print and television. With the internet dominating the landscape, businesses have an...

Best Ad Formats for Publishers

In the dynamic and ever-evolving landscape of digital advertising, publishers find themselves navigating through a myriad of ad formats to maximize revenue and user...

Native advertising: Advanced placements & targeting

As an advertiser, it is important to target your ads by placements when you have specific goals in mind for your campaign. There are...

How to Bypass Cloudflare CDN Caching

In some certain situations, Google AdSense or Ad Exchange, can not serve properly because Google Crawler can not crawl the ads.txt file from a...

Know the Difference: SSP and DSP in Programmatic Advertising

In the programmatic advertising ecosystem, SSP (Supply-Side Platform) and DSP (Demand-Side Platform) are two critical components that power seamless ad transactions. While they work...

What is HTML5 Game Ads? Next-level In-game Ads

As of 2024, the global gaming community comprises approximately 3.32 billion active gamers, reflecting a significant increase of over 1 billion players in the...