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Monetization Strategies

What is Banner Blindness? How to Avoid It

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Banner blindness can significantly affect your ad performance. This phenomenon, where users overlook advertisements, reduces engagement rates and impacts publishers' revenue. Let’s explore what...
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How to Use Keywords for SEO: A Guide for Publishers (2024)

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For publishers, driving organic traffic is essential for sustaining engagement and generating ad revenue. One of the most effective ways to attract the right...
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How to Attract More Organic Traffic to Your Website (2024)

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Attracting organic traffic is one of the most effective ways to increase your website’s visibility, engagement, and revenue. With over 93% of all online...
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Programmatic Advertising in the Holiday Season (2024)

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Programmatic Advertising in the Holiday Season: Why It’s Crucial for Publishers The holiday season is a golden opportunity for publishers to maximize their revenue, particularly...

What are ATF and BTF? Why it is important in ad placement

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The terms "above the fold" and "below the fold" are pivotal concepts that significantly influence the effectiveness of website layouts and advertising strategies. Originating...

Native Ads: Definition, Stats, Benefits, Best Practices

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As the digital advertising landscape evolves, publishers are continually looking for ways to create more engaging, less intrusive ad experiences for their audiences. Native...

What is Lazy Loading?

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Imagine clicking on a website and finding that it loads instantaneously, offering you exactly what you need right away without any frustrating wait. That's...

Passive Income in Cryptocurrency with PubPower Affiliate Program

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Increase Passive Income with PubPower Affiliate Program Today, we are excited to announce to all those interested in promoting and working with PubPower, the opportunity...

Everything You Need To Know About CPM, CPA, and CPC

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In today's digital age, advertising has evolved far beyond the realms of print and television. With the internet dominating the landscape, businesses have an...

Best Ad Formats for Publishers

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In the dynamic and ever-evolving landscape of digital advertising, publishers find themselves navigating through a myriad of ad formats to maximize revenue and user...
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8 Tips to Increase User’s Session Duration on Your Website (2025)

Header Bidding Tutorials Brian - 0
Why Publishers Need to Improve Session Duration Increasing session duration is crucial for publishers because it directly impacts ad revenue, user engagement, and search rankings....
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How to Display Premium Ads with Hard Floor Price

Header Bidding Tutorials Brian - 0
In programmatic advertising, pricing strategies play a critical role in how publishers monetize their ad inventory. One of the most commonly used strategies is...
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PubPower’s Rental Ad Manager: Maximize Your Ad Revenue Easily

Platform Updates Brian - 0
Managing digital advertising shouldn’t feel like a full-time burden. Yet, for media enterprises, agencies, and ad tech companies, complex integrations, limited transparency, and technical...
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