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Ad Operations Insights

PubPower Report Guide (Part 1): Metrics Analysis with Overview Report

If you're a publisher using PubPower, you're already taking steps toward smarter monetization. But are you really making the most of your dashboard insights? Understanding...

Header Bidding Tutorials

How to Use Ad Refresh on PubPower to Increase Ad Revenue

In digital advertising, every impression counts. But what if you could increase ad impressions without increasing traffic? That’s where ad refresh comes into play. Whether...

Platform Updates

PubPower Update: Stay Compliant with Blocked Page

Hey PubPower Publishers! Have you explored the Blocked Page feature on your dashboard yet? If not, now is the perfect time to dive in! As...

Case Studies & Success Stories

How Publishers Recover 40% Ad Revenue Using Adblock Analytics

The Situation Ad-block usage has been a growing challenge for digital publishers, causing significant revenue losses due to hidden ad placements. In 2023-2024, many publishers...

Header Bidding Tutorials

Increase User Experience with Outstream Inline Video

What is Outstream Inline Video? Outstream Inline Video, also known as in-read or native video, are mobile-specific ads that appear within non-video based editorial content. Unlike...

Header Bidding Tutorials

8 Tips to Increase User’s Session Duration on Your Website (2025)

Why Publishers Need to Improve Session Duration Increasing session duration is crucial for publishers because it directly impacts ad revenue, user engagement, and search rankings....

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