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Header Bidding Tutorials

Increase User Experience with Outstream Inline Video

What is Outstream Inline Video? Outstream Inline Video, also known as in-read or native video, are mobile-specific ads that appear within non-video based editorial content. Unlike...

Header Bidding Tutorials

8 Tips to Increase User’s Session Duration on Your Website (2025)

Why Publishers Need to Improve Session Duration Increasing session duration is crucial for publishers because it directly impacts ad revenue, user engagement, and search rankings....

Header Bidding Tutorials

How to Display Premium Ads with Hard Floor Price

In programmatic advertising, pricing strategies play a critical role in how publishers monetize their ad inventory. One of the most commonly used strategies is...

Platform Updates

PubPower’s Rental Ad Manager: Maximize Your Ad Revenue Easily

Managing digital advertising shouldn’t feel like a full-time burden. Yet, for media enterprises, agencies, and ad tech companies, complex integrations, limited transparency, and technical...

Header Bidding Tutorials

Google Certified Publishing Partner (GCPP) – Which One is The Best For You

In the complex world of programmatic advertising industry, publishers need expert guidance, advanced technology, and direct access to premium demand to maximize their revenue...

Monetization Strategies

What is Banner Blindness? How to Avoid It

Banner blindness can significantly affect your ad performance. This phenomenon, where users overlook advertisements, reduces engagement rates and impacts publishers' revenue. Let’s explore what...

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