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Ad Tech Authority

What is Lazy Loading?

Imagine clicking on a website and finding that it loads instantaneously, offering you exactly what you need right away without any frustrating wait. That's...

Ad Tech Authority

AdSense & AdX: What is the Difference?

We've been in the trenches of digital marketing and content monetization for over a decade now, helping sites from scrappy startups to enterprise-level beasts...

Ad Tech Authority

What is Ad Fill Rate? A Complete Guide for Publishers in 2025

Running a website or app means turning every visitor into revenue, but if your ads aren't showing up consistently, you're literally watching money disappear....

Ad Tech Authority

CPM, CPC and CPA: A Publisher’s Guide to Ad Pricing Models in 2025

In the fast-paced world of digital advertising, picking the right pricing model can make or break your revenue strategy as a publisher. We've spent...

Ad Tech Authority

What is Ad Fraud and How to Prevent It?

Digital advertising fraud has evolved into one of the most pressing challenges facing marketers today. Global ad fraud losses hit $37.7B in 2024, says...

Ad Tech Authority

Google Certified Publishing Partner (GCPP)- Which One is The Best For You?

Publishers today face a complex challenge: maximizing ad revenue while maintaining compliance with Google's ever-evolving policies. With programmatically sold advertising worth $546 billion in...

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