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Programmatic Advertising in the Holiday Season (2025)

The holiday season is a golden opportunity for publishers to maximize their revenue, particularly through programmatic advertising. As consumer behavior shifts online during this...

Ad Tech Authority

What is Sellers.json? Guide to Programmatic Transparency

If you're running a website or app and monetizing with programmatic ads, you've probably heard about sellers.json—but what exactly is it, and why should...

Ad Tech Authority

Ads.txt: How Small Publishers Can Fight Ad Fraud

Every month, thousands of small and medium publishers unknowingly lose ad revenue to fraudsters. While you're working hard to create quality content and grow...

Ad Tech Authority

What is Prebid.js? Maximize Revenue Through Header Bidding

Quick Takeaways Prebid.js can increase publisher ad revenue by 20-50% through real-time competitive bidding from multiple demand sources. Header bidding with Prebid.js replaces outdated waterfall models,...

Ad Tech Authority

Video Ads: A Publisher’s Handbook to Maximize eCPM

For small to medium publishers, the quest for stable, high-value monetization can often feel like navigating a complex, ever-shifting digital labyrinth. Many still rely...

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