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Publisher Resources

Microsoft Clarity: Better Understanding on User Behavior

Dive Deeper into User Behavior with Microsoft Clarity Microsoft Clarity is a free analytics tool designed to help website owners better understand user behavior and...

Header Bidding Tutorials

Getting Started with Programmatic Advertising

In 2023, global programmatic ad spend reached an estimated 558 billion U.S. dollars, with spending set to surpass 770 billion by 2028. Programmatic advertising...

Monetization Strategies

Native Ads: Definition, Stats, Benefits, Best Practices

As the digital advertising landscape evolves, publishers are continually looking for ways to create more engaging, less intrusive ad experiences for their audiences. Native...

Header Bidding Tutorials

What is Prebid Timeout and how to optimize it?

What is Prebid Timeout and how to optimize it? Understanding and managing Prebid timeout settings is crucial for any publisher looking to maximize ad revenue...

Header Bidding Tutorials

What is Lazy Loading?

Imagine clicking on a website and finding that it loads instantaneously, offering you exactly what you need right away without any frustrating wait. That's...

Publisher Resources

What is Invalid Traffic (IVT)?

What is invalid traffic? Invalid traffic refers to any clicks or impressions on digital ads that may not result from genuine user interest or intentional...

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