Monetization Strategies

What are ATF and BTF? Why it is important in ad placement

The terms "above the fold" and "below the fold" are pivotal concepts that significantly influence the effectiveness of website layouts and advertising strategies. Originating...
Header Bidding Tutorials

Google AdSense and Google AdX: What’s the difference?

In the vast landscape of online advertising, two prominent players stand out: Google AdSense and Google Ad Exchange (AdX). While both are products of...
Publisher Resources

Microsoft Clarity: How to use Clarity for better ad monetization

Microsoft Clarity: How to use Clarity for better ad monetization In the previous blog, we have learnt about what Microsoft Clarity is, what it does...
Publisher Resources

Microsoft Clarity: Better Understanding on User Behavior

Dive Deeper into User Behavior with Microsoft Clarity Microsoft Clarity is a free analytics tool designed to help website owners better understand user behavior and...
Header Bidding Tutorials

Getting Started with Programmatic Advertising

In 2023, global programmatic ad spend reached an estimated 558 billion U.S. dollars, with spending set to surpass 770 billion by 2028. Programmatic advertising...
Monetization Strategies

Native Ads: Definition, Stats, Benefits, Best Practices

As the digital advertising landscape evolves, publishers are continually looking for ways to create more engaging, less intrusive ad experiences for their audiences. Native...
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