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Ad Operations Insights

What is Ad Fraud and How to Prevent It?

In a previous blog about the ads.txt file, we learned that ad fraud can lead to devastating waste in ad spend and loss in...

Platform Updates

Enhance Publisher Financial Management with PubPower’s Split Payment

It has come to our notice that the websites we work with are often operated by multiple people simultaneously, leading to the need for...

Header Bidding Tutorials

How to Monetize with PubPower Header Bidding

How to Monetize with PubPower Self-serve Header Bidding PubPower is an ad network with headquarters located in Singapore. It currently has 120 million daily unique...

Featured

How to Get Started with Google MCM With PubPower

How to Get Started with Google MCM With PubPower Google Ad Exchange (AdX) holds significant importance for publishers as it connects them with a pool...

Header Bidding Tutorials

Client-to-Server and Server-to-Server Header Bidding Guide

Client-to-Server and Server-to-Server Header Bidding Guide Header bidding has emerged as a pivotal strategy for publishers aiming to maximize their ad revenue. Within this domain,...

Header Bidding Tutorials

What is ads.txt ? How Can Publishers Implement On Their Website

What is ads.txt ? How Can Publishers Implement On Their Website Programmatic advertising is showing its predominance and potential to become the future of the...

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