Case Studies & Success Stories
T&T Boosting ROI by 50% With PubPower
Categories
Native To Search Arbitrage
Introduction
T&T, a team specializing in native-to-search arbitrage advertising campaigns, faced the challenge of low ROI despite running several campaigns for their...
Platform Updates
The importance of transparency and disclosure in native advertising
Native advertising has become an increasingly popular form of advertising in recent years, with brands looking for ways to reach consumers in a more...
Header Bidding Tutorials
Native advertising: Advanced placements & targeting
As an advertiser, it is important to target your ads by placements when you have specific goals in mind for your campaign. There are...
Monetization Strategies
Optimize your native ads campaign to Maximinze Your Performance
Native ad campaign optimization is a crucial element of achieving maximum performance for your advertising efforts. It can be overwhelming to determine where to...
Platform Updates
What are important metrics to track native advertising performance?
Native advertising is an effective way for advertisers to reach their target audience. However, to ensure the success of a native advertising campaign, it...
Subscribe to our newsletter
Popular articles
Header Bidding Tutorials
Google AdSense and Google AdX: What’s the difference?
In the vast landscape of online advertising, two prominent...
Publisher Resources
Microsoft Clarity: How to use Clarity for better ad monetization
Microsoft Clarity: How to use Clarity for better ad...
Publisher Resources
Microsoft Clarity: Better Understanding on User Behavior
Dive Deeper into User Behavior with Microsoft Clarity
Microsoft Clarity...
Uncategoried
Getting Started with Programmatic Advertising
In 2023, global programmatic ad spend reached an estimated...
Monetization Strategies
Native Ads: Definition, Stats, Benefits, Best Practices
As the digital advertising landscape evolves, publishers are continually...