The Situation
Ad blockers are reshaping the digital publishing landscape, with 912 million active users worldwide and a projected $54 billion in revenue loss for...
In Part 1 of our PubPower Report Guide, we introduced the Overview Report. That report helps publishers track high-level performance indicators such as revenue,...
If you're a publisher using PubPower, you're already taking steps toward smarter monetization. But are you really making the most of your dashboard insights?
Understanding...
In digital advertising, every impression counts. But what if you could increase ad impressions without increasing traffic? That’s where ad refresh comes into play.
Whether...