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Posts by Kaylee Do
What is Prebid.js? Maximize Revenue Through Header Bidding
Kaylee Do
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23 October, 2025
Maximize your ad revenue with Prebid.js—an open-source header bidding solution empowering publishers to increase CPMs by 20–50%.
Video Ads: A Publisher’s Handbook to Maximize eCPM
Kaylee Do
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13 October, 2025
Video ads is a marketing strategy that uses short, engaging video clips to promote products, services, or brands.
What is Lazy Loading?
Kaylee Do
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22 September, 2025
Lazy loading is a design pattern used to defer the initialization or loading of resources until they are actually needed
AdSense & AdX: What is the Difference?
Kaylee Do
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15 September, 2025
This article aims to shed light on the differences between Google AdSense and Google AdX, helping advertisers, publishers,...
What is Ad Fill Rate? A Complete Guide for Publishers in 2025
Kaylee Do
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8 September, 2025
Ad fill rate is a critical metric for publishers aiming to maximize revenue from their website or app.
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Kaylee Do
AdOps Specialist
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