What is Lazy Loading?

Lazy loading is a design pattern used to defer the initialization or loading of resources until they are actually needed

AdSense & AdX: What is the Difference?

This article aims to shed light on the differences between Google AdSense and Google AdX, helping advertisers, publishers,...

What is Ad Fill Rate? A Complete Guide for Publishers in 2025

Ad fill rate is a critical metric for publishers aiming to maximize revenue from their website or app.

Google Certified Publishing Partner (GCPP)- Which One is The Best For You?

The Google Certified Publishing Partner (GCPP) program is an exclusive certification from Google that recognizes top-performing ad tech.

12 Tips to Increase Session Duration That Work for Publishers

Learn how to increase session duration with 12 proven strategies that boost user engagement and ad revenue.

Kaylee Do

AdOps Specialist