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Video Ads: A Publisher’s Handbook to Maximize eCPM

Kaylee Do -
Video ads is a marketing strategy that uses short, engaging video clips to promote products, services, or brands.

What is Lazy Loading?

Kaylee Do -
Lazy loading is a design pattern used to defer the initialization or loading of resources until they are actually needed

AdSense & AdX: What is the Difference?

Kaylee Do -
This article aims to shed light on the differences between Google AdSense and Google AdX, helping advertisers, publishers,...

What is Ad Fill Rate? A Complete Guide for Publishers in 2025

Kaylee Do -
Ad fill rate is a critical metric for publishers aiming to maximize revenue from their website or app.

Google Certified Publishing Partner (GCPP)- Which One is The Best For You?

Kaylee Do -
The Google Certified Publishing Partner (GCPP) program is an exclusive certification from Google that recognizes top-performing ad tech.
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Kaylee Do

AdOps Specialist
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