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Know the Difference: SSP and DSP in Programmatic Advertising

Brian -
In the programmatic advertising ecosystem, SSP (Supply-Side Platform) and DSP (Demand-Side Platform) are two critical components that power seamless ad transactions. While they work...

What is HTML5 Game Ads? Next-level In-game Ads

Brian -
As of 2024, the global gaming community comprises approximately 3.32 billion active gamers, reflecting a significant increase of over 1 billion players in the...

How to use Google Ad Experience Report to Improve Ad Performance

Brian -
Google’s Ad Experience Report plays a pivotal role in helping publishers understand and improve how ads are displayed on their websites or apps. This...

Update on USDT Payment. Optimize Fees with New Networks

Brian -
Hello Valued Publisher, In recent years, the cryptocurrency market has experienced tremendous growth, becoming increasingly integrated into online transactions. At PubPower, we are continually researching...

How to Use Keywords for SEO: A Guide for Publishers (2024)

Brian -
For publishers, driving organic traffic is essential for sustaining engagement and generating ad revenue. One of the most effective ways to attract the right...
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Brian

Social Media Marketing, Publisher Manager at PubPower.
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