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How Small Publishers Can Compete in Programmatic Advertising

Brian -
In the world of programmatic advertising, it often feels like big media groups, premium publishers, and large-scale platforms dominate the playing field.However, small and...

PubPower Report Guide (Part 2): Slice Data in Detail with the Dimension Report

Brian -
In Part 1 of our PubPower Report Guide, we introduced the Overview Report. That report helps publishers track high-level performance indicators such as revenue,...

PubPower Report Guide (Part 1): Metrics Analysis with Overview Report

Brian -
If you're a publisher using PubPower, you're already taking steps toward smarter monetization. But are you really making the most of your dashboard insights? Understanding...

How to Use Ad Refresh on PubPower to Increase Ad Revenue

Brian -
In digital advertising, every impression counts. But what if you could increase ad impressions without increasing traffic? That’s where ad refresh comes into play. Whether...

Best Ad Format for Popular Niches (2025)

Brian -
When it comes to programmatic advertising, one size does not fit all. The effectiveness of an ad format greatly depends on the type of...
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Brian

Social Media Marketing, Publisher Manager at PubPower.
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PubPower makes every impressions is valuable for both publishers and advertisers, help publishers get more revenue and advertisers reach their campaigns' proper audiences.

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