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What is HTML5 Game Ads? Next-level In-game Ads

As of 2024, the global gaming community comprises approximately 3.32 billion active gamers, reflecting a significant increase of over 1 billion players in the...
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How Small Publishers Can Compete in Programmatic Advertising

In the world of programmatic advertising, it often feels like big media groups, premium publishers, and large-scale platforms dominate the playing field.However, small and...

PubPower Report Guide (Part 2): Slice Data in Detail with the Dimension Report

In Part 1 of our PubPower Report Guide, we introduced the Overview Report. That report helps publishers track high-level performance indicators such as revenue,...

PubPower Report Guide (Part 1): Metrics Analysis with Overview Report

If you're a publisher using PubPower, you're already taking steps toward smarter monetization. But are you really making the most of your dashboard insights? Understanding...