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Google MCM, a feature of GAM 360, allows publishers to utilize Google Ad Exchange (AdX) through specific third-party partners.

Ad Tech Authority

Lazy loading is a design pattern used to defer the initialization or loading of resources until they are actually needed

Ad Tech Authority

This article aims to shed light on the differences between Google AdSense and Google AdX, helping advertisers, publishers,...

Ad Tech Authority

Ad fill rate is a critical metric for publishers aiming to maximize revenue from their website or app.

Ad Tech Authority

Because the pricing models will directly affect publishers' revenue stream, understanding CPM, CPC, CPA can help them to optimize their ads

Ad Tech Authority

Ad fraud in programmatic advertising refers to deceptive and often malicious activities designed to exploit the digital advertising.

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Understand first price vs second price auction programmatic advertising. Learn how to beat bid shading and boost publisher ad revenue.

Ad Tech Authority

Learn what eCPM means for publishers, how to calculate it with real examples, and proven strategies to increase your effective CPM in 2026.

Business Growth Hub

Learn how to increase CPM for publishers with 7 strategies, from switching to unified header bidding to optimizing dynamic price floors.

Ad Tech Authority

Learn what header bidding is, how it works, and why publishers replace waterfalls with real auctions to boost ad revenue and transparency.

Business Growth Hub

Learn how E‑E‑A‑T for publishers boosts organic traffic, viewability, and programmatic ad revenue with transparent header bidding.