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Ad Tech Authority

Learn what ads.txt is and how it protects publishers from ad fraud. Simple guide for small and medium publishers to secure ad revenue.

Ad Tech Authority

Maximize your ad revenue with Prebid.js—an open-source header bidding solution empowering publishers to increase CPMs by 20–50%.

Ad Tech Authority

Video ads is a marketing strategy that uses short, engaging video clips to promote products, services, or brands.

Featured

Google MCM, a feature of GAM 360, allows publishers to utilize Google Ad Exchange (AdX) through specific third-party partners.

Ad Tech Authority

Lazy loading is a design pattern used to defer the initialization or loading of resources until they are actually needed

Ad Tech Authority

This article aims to shed light on the differences between Google AdSense and Google AdX, helping advertisers, publishers,...

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Learn what back button hijacking is, and how PubPower helps publishers audit scripts, protect rankings, and keep ad revenue growing.

Ad Tech Authority

The complete brand safety for publishers guide 2026 — ads.txt, GDPR consent management, GCPP certification, and pre-bid filters.

Business Growth Hub

Looking for the best ad placement for viewability? Learn how to hit 70%+ viewability, optimize lazy loading, and maximize CPMs.

Ad Tech Authority

Understand first price vs second price auction programmatic advertising. Learn how to beat bid shading and boost publisher ad revenue.

Ad Tech Authority

Learn what eCPM means for publishers, how to calculate it with real examples, and proven strategies to increase your effective CPM in 2026.