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Programmatic Advertising in the Holiday Season (2024)

Programmatic Advertising in the Holiday Season: Why It’s Crucial for Publishers The holiday season is a golden opportunity for publishers to maximize their revenue, particularly...

Header Bidding Tutorials

What is Prebid.js? Maximizing Revenue Through Header Bidding

One of the most popular and powerful tools to achieve this is Prebid.js. If you’re a publisher looking to take full control of your...

Header Bidding Tutorials

CPM vs RPM: The Differences Publishers Should Know

As a publisher, understanding key metrics like CPM (Cost Per Mille) and RPM (Revenue Per Mille) is crucial to optimizing your website’s revenue. These...

Header Bidding Tutorials

Video Ad: Boosting Revenue and Engagement

Hello guys, today we are going to talk about video ad format, one of the most powerful that is supported on PubPower platform, attracting...

Featured

The Power of Rewarded Ads for Download and Gaming Sites

If you are a person who is passionate in using phone apps, playing games or downloading files online, you have probably encounter ads offering...

Header Bidding Tutorials

Sellers.json: A Key Element of Programmatic Ad

In the world of programmatic advertising, transparency has become increasingly important for both advertisers and publishers. As digital advertising evolves, so does the need...

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