How to Get Started with Google MCM With PubPower
Google Ad Exchange (AdX) holds significant importance for publishers as it connects them with a pool...
Client-to-Server and Server-to-Server Header Bidding Guide
Header bidding has emerged as a pivotal strategy for publishers aiming to maximize their ad revenue. Within this domain,...
What is ads.txt ? How Can Publishers Implement On Their Website
Programmatic advertising is showing its predominance and potential to become the future of the...
In an era of increasing digital privacy concerns, the California Consumer Privacy Act (CCPA) is a significant regulation that protects California consumers while obliging...
In the dynamic and ever-evolving landscape of digital advertising, publishers find themselves navigating through a myriad of ad formats to maximize revenue and user...
Google AdSense, the world's most popular online advertising platform, announced two major updates in 2024: a move to a CPM (cost-per-mille) pricing model and...