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The importance of transparency and disclosure in native advertising

Native advertising has become an increasingly popular form of advertising in recent years, with brands looking for ways to reach consumers in a more...
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Native advertising: Advanced placements & targeting

As an advertiser, it is important to target your ads by placements when you have specific goals in mind for your campaign. There are...
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Key Considerations For Designing Mobile-First Native Ad Campaigns

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Optimize Rules: Streamline Your Ad Campaign Optimization

PubPower's "Optimize Rules" feature is a powerful tool that can help you easily improve the performance of your ad campaigns. This feature provides a...
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Optimize your native ads campaign to Maximinze Your Performance

Native ad campaign optimization is a crucial element of achieving maximum performance for your advertising efforts. It can be overwhelming to determine where to...
Platform Updates

What are important metrics to track native advertising performance?

Native advertising is an effective way for advertisers to reach their target audience. However, to ensure the success of a native advertising campaign, it...
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