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Header Bidding Tutorials

PubPower Report Guide (Part 2): Slice Data in Detail with the Dimension Report

Brian -
In Part 1 of our PubPower Report Guide, we introduced the Overview Report. That report helps publishers track high-level performance indicators such as revenue,...
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PubPower Report Guide (Part 1): Metrics Analysis with Overview Report

Brian -
If you're a publisher using PubPower, you're already taking steps toward smarter monetization. But are you really making the most of your dashboard insights? Understanding...
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How to Use Ad Refresh on PubPower to Increase Ad Revenue

Brian -
In digital advertising, every impression counts. But what if you could increase ad impressions without increasing traffic? That’s where ad refresh comes into play. Whether...
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Increase User Experience with Outstream Inline Video

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What is Outstream Inline Video? Outstream Inline Video, also known as in-read or native video, are mobile-specific ads that appear within non-video based editorial content. Unlike...

8 Tips to Increase User’s Session Duration on Your Website (2025)

Brian -
Why Publishers Need to Improve Session Duration Increasing session duration is crucial for publishers because it directly impacts ad revenue, user engagement, and search rankings....

How to Display Premium Ads with Hard Floor Price

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In programmatic advertising, pricing strategies play a critical role in how publishers monetize their ad inventory. One of the most commonly used strategies is...

Google Certified Publishing Partner (GCPP) – Which One is The Best For You

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In the complex world of programmatic advertising industry, publishers need expert guidance, advanced technology, and direct access to premium demand to maximize their revenue...

What is Ad Fill Rate Definition? Tips To Increase Fill Rate

Brian -
Ad fill rate is a critical metric for publishers aiming to maximize revenue from their website or app. It measures the percentage of ad...

What is Prebid.js? Maximizing Revenue Through Header Bidding

Brian -
One of the most popular and powerful tools to achieve this is Prebid.js. If you’re a publisher looking to take full control of your...

CPM vs RPM: The Differences Publishers Should Know

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As a publisher, understanding key metrics like CPM (Cost Per Mille) and RPM (Revenue Per Mille) is crucial to optimizing your website’s revenue. These...
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SSP and DSP: Key Differences in Programmatic Advertising

Knowledge PubPower - 0
Programmatic advertising has transformed digital marketing, with global programmatic ad spend reaching an estimated 595 billion U.S. dollars in 2024 (Statista). At the center...
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Recover 40% Ad Revenue Using PubPower’s Adblock Alert

Case Studies & Success Stories PubPower - 0
The Situation Ad blockers are reshaping the digital publishing landscape, with 912 million active users worldwide and a projected $54 billion in revenue loss for...
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How to Overcome Banner Blindness and Boost Performance 2025

Monetization Strategies PubPower - 0
Banner blindness continues to challenge digital advertisers and publishers worldwide, with recent studies showing that users consistently ignore advertisement-like content across both desktop and...
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