As a publisher, understanding key metrics like CPM (Cost Per Mille) and RPM (Revenue Per Mille) is crucial to optimizing your website’s revenue. These...
In the world of programmatic advertising, transparency has become increasingly important for both advertisers and publishers. As digital advertising evolves, so does the need...
In the vast landscape of online advertising, two prominent players stand out: Google AdSense and Google Ad Exchange (AdX). While both are products of...
What is Prebid Timeout and how to optimize it?
Understanding and managing Prebid timeout settings is crucial for any publisher looking to maximize ad revenue...
Imagine clicking on a website and finding that it loads instantaneously, offering you exactly what you need right away without any frustrating wait. That's...
How to Monetize with PubPower Self-serve Header Bidding
PubPower is an ad network with headquarters located in Singapore. It currently has 120 million daily unique...
Client-to-Server and Server-to-Server Header Bidding Guide
Header bidding has emerged as a pivotal strategy for publishers aiming to maximize their ad revenue. Within this domain,...
What is ads.txt ? How Can Publishers Implement On Their Website
Programmatic advertising is showing its predominance and potential to become the future of the...
In the highly competitive world of digital publishing, a website’s speed is often the determining factor in its success. Slow-loading sites not only frustrate...
Programmatic Advertising in the Holiday Season: Why It’s Crucial for Publishers
The holiday season is a golden opportunity for publishers to maximize their revenue, particularly...