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Header Bidding Tutorials

What is Ad Fill Rate Definition? Tips To Increase Fill Rate

Brian -
Ad fill rate is a critical metric for publishers aiming to maximize revenue from their website or app. It measures the percentage of ad...
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CPM vs RPM: The Differences Publishers Should Know

Brian -
As a publisher, understanding key metrics like CPM (Cost Per Mille) and RPM (Revenue Per Mille) is crucial to optimizing your website’s revenue. These...
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Video Ad: Boosting Revenue and Engagement

Brian -
Hello guys, today we are going to talk about video ad format, one of the most powerful that is supported on PubPower platform, attracting...
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Sellers.json: A Key Element of Programmatic Ad

Brian -
In the world of programmatic advertising, transparency has become increasingly important for both advertisers and publishers. As digital advertising evolves, so does the need...

Google AdSense and Google AdX: What’s the difference?

Brian -
In the vast landscape of online advertising, two prominent players stand out: Google AdSense and Google Ad Exchange (AdX). While both are products of...

What is Prebid Timeout and how to optimize it?

Brian -
What is Prebid Timeout and how to optimize it? Understanding and managing Prebid timeout settings is crucial for any publisher looking to maximize ad revenue...

What is Lazy Loading?

Brian -
Imagine clicking on a website and finding that it loads instantaneously, offering you exactly what you need right away without any frustrating wait. That's...

How to Monetize with PubPower Header Bidding

Brian -
How to Monetize with PubPower Self-serve Header Bidding PubPower is an ad network with headquarters located in Singapore. It currently has 120 million daily unique...

Client-to-Server and Server-to-Server Header Bidding Guide

Brian -
Client-to-Server and Server-to-Server Header Bidding Guide Header bidding has emerged as a pivotal strategy for publishers aiming to maximize their ad revenue. Within this domain,...

What is ads.txt ? How Can Publishers Implement On Their Website

Brian -
What is ads.txt ? How Can Publishers Implement On Their Website Programmatic advertising is showing its predominance and potential to become the future of the...
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Update on USDT Payment. Optimize Fees with New Networks

Platform Updates Brian - 0
Hello Valued Publisher, In recent years, the cryptocurrency market has experienced tremendous growth, becoming increasingly integrated into online transactions. At PubPower, we are continually researching...
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How to Use Keywords for SEO: A Guide for Publishers (2024)

Monetization Strategies Brian - 0
For publishers, driving organic traffic is essential for sustaining engagement and generating ad revenue. One of the most effective ways to attract the right...
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How to Attract More Organic Traffic to Your Website (2024)

Ad Operations Insights Brian - 0
Attracting organic traffic is one of the most effective ways to increase your website’s visibility, engagement, and revenue. With over 93% of all online...
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