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Header Bidding Tutorials

How to Use Ad Refresh to Increase Ad Revenue

Brian -
In digital advertising, every impression counts. But what if you could increase ad impressions without increasing traffic? That’s where ad refresh comes into play. Whether...
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Increase User Experience with Outstream Inline Video

Brian -
What is Outstream Inline Video? Outstream Inline Video, also known as in-read or native video, are mobile-specific ads that appear within non-video based editorial content. Unlike...
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8 Tips to Increase User’s Session Duration on Your Website (2025)

Brian -
Why Publishers Need to Improve Session Duration Increasing session duration is crucial for publishers because it directly impacts ad revenue, user engagement, and search rankings....
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How to Display Premium Ads with Hard Floor Price

Brian -
In programmatic advertising, pricing strategies play a critical role in how publishers monetize their ad inventory. One of the most commonly used strategies is...

Google Certified Publishing Partner (GCPP) – Which One is The Best For You

Brian -
In the complex world of programmatic advertising industry, publishers need expert guidance, advanced technology, and direct access to premium demand to maximize their revenue...

Know the Difference: SSP and DSP in Programmatic Advertising

Brian -
In the programmatic advertising ecosystem, SSP (Supply-Side Platform) and DSP (Demand-Side Platform) are two critical components that power seamless ad transactions. While they work...

What is Ad Fill Rate Definition? Tips To Increase Fill Rate

Brian -
Ad fill rate is a critical metric for publishers aiming to maximize revenue from their website or app. It measures the percentage of ad...

What is Prebid.js? Maximizing Revenue Through Header Bidding

Brian -
One of the most popular and powerful tools to achieve this is Prebid.js. If you’re a publisher looking to take full control of your...

CPM vs RPM: The Differences Publishers Should Know

Brian -
As a publisher, understanding key metrics like CPM (Cost Per Mille) and RPM (Revenue Per Mille) is crucial to optimizing your website’s revenue. These...

Video Ad: Boosting Revenue and Engagement

Brian -
Hello guys, today we are going to talk about video ad format, one of the most powerful that is supported on PubPower platform, attracting...
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How to Use Ad Refresh to Increase Ad Revenue

Header Bidding Tutorials Brian - 0
In digital advertising, every impression counts. But what if you could increase ad impressions without increasing traffic? That’s where ad refresh comes into play. Whether...
Read more

Best Ad Format for Popular Niches (2025)

Ad Operations Insights Brian - 0
When it comes to programmatic advertising, one size does not fit all. The effectiveness of an ad format greatly depends on the type of...
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PubPower Update: Stay Compliant with Blocked Page

Platform Updates Brian - 0
Hey PubPower Publishers! Have you explored the Blocked Page feature on your dashboard yet? If not, now is the perfect time to dive in! As...
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