Monetization Strategies

What is Banner Blindness? How to Avoid It

Banner blindness can significantly affect your ad performance. This phenomenon, where users overlook advertisements, reduces engagement rates and impacts publishers' revenue. Let’s explore what...
Platform Updates

PubPower’s Update: The New Exclusive Smart AI Video Ad Format

We’re thrilled to announce the launch of a groundbreaking new ad format, Smart AI Video, exclusively available on PubPower. This innovative format leverages cutting-edge...
Ad Operations Insights

Mobile Ads: Best Practices for Publisher (2025)

With billions of users glued to their mobile devices, programmatic advertising on mobile has become a cornerstone for publishers and advertisers alike. In October...
Platform Updates

PubPower’s 2025 Upgrades: Scalable Solutions for All Users

As we welcome 2025, PubPower is thrilled to introduce powerful upgrades designed to enhance the advertising experience for publishers, ad networks, and agencies. Take...
Troubleshooting and FAQs

How to Bypass Cloudflare CDN Caching

In some certain situations, Google AdSense or Ad Exchange, can not serve properly because Google Crawler can not crawl the ads.txt file from a...
Header Bidding Tutorials

Know the Difference: SSP and DSP in Programmatic Advertising

In the programmatic advertising ecosystem, SSP (Supply-Side Platform) and DSP (Demand-Side Platform) are two critical components that power seamless ad transactions. While they work...
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