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Header Bidding Tutorials

8 Tips to Increase User’s Session Duration on Your Website (2025)

Why Publishers Need to Improve Session Duration Increasing session duration is crucial for publishers because it directly impacts ad revenue, user engagement, and search rankings....

Header Bidding Tutorials

How to Display Premium Ads with Hard Floor Price

In programmatic advertising, pricing strategies play a critical role in how publishers monetize their ad inventory. One of the most commonly used strategies is...

Platform Updates

PubPower’s Rental Ad Manager: Maximize Your Ad Revenue Easily

Managing digital advertising shouldn’t feel like a full-time burden. Yet, for media enterprises, agencies, and ad tech companies, complex integrations, limited transparency, and technical...

Header Bidding Tutorials

Google Certified Publishing Partner (GCPP) – Which One is The Best For You

In the complex world of programmatic advertising industry, publishers need expert guidance, advanced technology, and direct access to premium demand to maximize their revenue...

Platform Updates

PubPower’s Update: The New Exclusive Smart AI Video Ad Format

We’re thrilled to announce the launch of a groundbreaking new ad format, Smart AI Video, exclusively available on PubPower. This innovative format leverages cutting-edge...

Ad Operations Insights

Mobile Ads: Best Practices for Publisher (2025)

With billions of users glued to their mobile devices, programmatic advertising on mobile has become a cornerstone for publishers and advertisers alike. In October...

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