Ad Operations Insights

How to Attract More Organic Traffic to Your Website (2024)

Attracting organic traffic is one of the most effective ways to increase your website’s visibility, engagement, and revenue. With over 93% of all online...
Header Bidding Tutorials

What is Ad Fill Rate Definition? Tips To Increase Fill Rate

Ad fill rate is a critical metric for publishers aiming to maximize revenue from their website or app. It measures the percentage of ad...
User Experience Tips

Why PageSpeed Insights Matters for Publishers?

In the highly competitive world of digital publishing, a website’s speed is often the determining factor in its success. Slow-loading sites not only frustrate...
Monetization Strategies

Programmatic Advertising in the Holiday Season (2024)

Programmatic Advertising in the Holiday Season: Why It’s Crucial for Publishers The holiday season is a golden opportunity for publishers to maximize their revenue, particularly...
Header Bidding Tutorials

What is Prebid.js? Maximizing Revenue Through Header Bidding

One of the most popular and powerful tools to achieve this is Prebid.js. If you’re a publisher looking to take full control of your...
Header Bidding Tutorials

CPM vs RPM: The Differences Publishers Should Know

As a publisher, understanding key metrics like CPM (Cost Per Mille) and RPM (Revenue Per Mille) is crucial to optimizing your website’s revenue. These...
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