We’re thrilled to announce the launch of a groundbreaking new ad format, Smart AI Video, exclusively available on PubPower. This innovative format leverages cutting-edge...
With billions of users glued to their mobile devices, programmatic advertising on mobile has become a cornerstone for publishers and advertisers alike. In October...
As we welcome 2025, PubPower is thrilled to introduce powerful upgrades designed to enhance the advertising experience for publishers, ad networks, and agencies. Take...
In the programmatic advertising ecosystem, SSP (Supply-Side Platform) and DSP (Demand-Side Platform) are two critical components that power seamless ad transactions. While they work...
As of 2024, the global gaming community comprises approximately 3.32 billion active gamers, reflecting a significant increase of over 1 billion players in the...